Part of the NPR appeal is it's occasional coverage of food, gardening, and organic or small scale farming; it's the one national news medium that might mention Wendell Berry (and did recently via an interview with Micheal Pollan).
Thursday, May 07, 2009
NPR Jumps Shark
As possible evidence of my mixed up political perspectives, I'm a long-time National Public Radio member. I listen to All Things Considered and A Prairie Home Companion on the way home from hunting and catch the business news on my bike commute to work. Is that weird? I'm still waiting for word on the development of my Liberal Carnivore Secessionist Party...
It is also "non-commercial" radio, which is a rare and wonderful thing, although this distinction has been slip-sliding away at some speed over the past few years. Corporate sponsorships and statements of full-disclosure about coverage of them are more frequent at NPR than any time in my memory.
This morning, however, we have reached something of a NPR sponsorship nadir: Between the local and national news segments I learned that Monsanto, the global agribusiness giant largely responsible for the so-called Western Diet (and regularly vilified in NGO street theater productions) is "committed to sustainable agriculture."
I nearly fell off my bike.
That's like hearing that Chrysler is committed to sustainable transportation. Or government is committed to balancing its budget.
Oh, NPR, we the members have failed you.