Monday, May 11, 2009

Truth Be Told

I write occasional press releases and other promotional copy. I found the following disclaimer at the bottom of a piece released by local company rather inspired. I imagine a working scribe somewhere here in town smiling as she put this together...

"Certain statements in this release, and other written or oral statements made by ______, Inc. are 'forward-looking statements' within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements."

3 comments:

Russ London said...

Matt

As a lawyer, I have no problems with the language. Non legal translation: Don't trust us (or sue us) as we really have no clue about what we are attempting to talk about.

Matt Mullenix said...

Hi Russ!

Actually I dont have any problem with it either. I admire the fresh take on a disclaimer. Working where I do, developing a sense of irony is a life skill.

Marnie said...

How can something so dry also be so surreptitiously wicked and gleeful? Definitely induced a smile in this reader!